Privacy Policy

This privacy policy explains how Dentistry 442 ("we", "us", "our"), a dental practice located at 442 Roch Valley Way, Wardle, Rochdale, OL12 9PX, collects, uses and protects personal information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Data Controller

Dentistry 442, 442 Roch Valley Way, Wardle, Rochdale, OL12 9PX is the data controller. To contact us regarding data protection, email hello@dentistry442.com.

2. Information We Collect

We collect the following categories of personal data:

• Identity data: name, date of birth
• Contact data: address, email address, telephone number
• Health data: dental and medical records (special category data)
• Financial data: payment information (processed by our payment provider)
• Technical data: IP address, browser type, pages visited (via Google Analytics/MonsterInsights)
• Communication data: enquiry and appointment request details submitted via our website forms

3. How We Use Your Data

We use your personal data to:

• Provide dental treatment and associated care
• Manage appointment bookings and send reminders
• Process payments for treatment
• Comply with legal and regulatory obligations (including GDC requirements)
• Respond to enquiries submitted via our website
• Improve our website and services using anonymised analytics data

4. Legal Basis for Processing

We process your data on the following legal bases:

• Contract performance: to provide and manage your dental treatment
• Legal obligation: to comply with GDC, CQC, NHS and health and safety requirements
• Legitimate interests: website analytics, service improvement
• Consent: for marketing communications (you can withdraw consent at any time)
• Vital interests / health care: for processing special category health data to provide direct healthcare

5. Data Sharing

We may share your data with:

• Dental laboratories and specialist referral practices for treatment purposes
• Finance providers (0% finance applications)
• IT and software providers under data processing agreements
• Regulatory bodies as required by law (GDC, CQC, NHS)

We do not sell your personal data to third parties.

6. Data Retention

Dental records are retained for a minimum of 11 years (or until age 25 for children) in accordance with NHS and GDC guidance. Website enquiry data is retained for 2 years. Financial records are retained for 7 years in accordance with HMRC requirements.

7. Your Rights

Under UK GDPR, you have the right to:

• Access a copy of your personal data (Subject Access Request)
• Correct inaccurate data
• Request erasure ("right to be forgotten") where applicable
• Object to processing or request restriction
• Withdraw consent for marketing at any time
• Lodge a complaint with the Information Commissioner's Office (ICO)

To exercise any of these rights, contact us at hello@dentistry442.com.

8. Cookies

Our website uses cookies for analytics (Google Analytics/MonsterInsights), live chat (Tidio) and caching (WP Rocket). You can manage cookie preferences via our cookie consent banner. See our Cookie Policy for full details.

9. Changes to This Policy

We may update this privacy policy from time to time. The latest version will always be available on this page.

10. Contact the ICO

If you have concerns about how we handle your data and are not satisfied with our response, you have the right to complain to the Information Commissioner's Office (ICO):

ico.org.uk  |  Helpline: 0303 123 1113

Last updated: July 2026